Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Pamela A. Weaver"'
Autor:
Pamela Q. Weaver, Marie Kulesza
The American Institute of Certified Public Accountants (AICPA) is charged with maintaining the relevance of the Uniform CPA exam to ensure that those who pass the exam and become certified have the skills and abilities to keep pace with the ever-chan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81b80a756560174ec4aaa6ab55e9e8b7
https://doi.org/10.1108/s1085-462220190000022008
https://doi.org/10.1108/s1085-462220190000022008
Publikováno v:
Cornell Hospitality Quarterly. 55:89-99
A deeper understanding of customers’ desire for and participation in green activities can lead to organizations designing more efficient and effective green programs. This research finds that the guests’ assessment of the importance of being envi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bab9559aa958b437bbf9a64bcfc1e157
https://doi.org/10.1177/1938965513504483
https://doi.org/10.1177/1938965513504483
Autor:
Pamela A. Weaver, Yumi Lim
Publikováno v:
International Journal of Tourism Research. 16:223-231
This study investigated how destination image of customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. The effect of destination image on preference for products associated with a de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22d00eda0d2fa9fab421dfc968fa2540
https://doi.org/10.1002/jtr.1920
https://doi.org/10.1002/jtr.1920
Publikováno v:
Journal of Vacation Marketing. 18:197-206
A one-way conversation with consumers in destination branding was pervasive when destination-marketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers partici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e5a4968286f568eee916f769d5a5402
https://doi.org/10.1177/1356766712449366
https://doi.org/10.1177/1356766712449366
Publikováno v:
Journal of Hospitality & Tourism Research. 37:281-299
In an industry plagued by high failure rates and exorbitant amounts spent on marketing, restaurants must find ways to increase the effectiveness of their advertising. The purpose of this study is to explore how verbal smell references in restaurants
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b982cc1fce04fb63f786530740cfeccb
https://doi.org/10.1177/1096348012436379
https://doi.org/10.1177/1096348012436379
Publikováno v:
Journal of Hospitality Marketing & Management. 19:503-513
This study empirically investigates the choice factors used by local organizations in selecting a conference facility for meetings and/or events. The sample consisted of 105 local organizations that belong to a regional chamber of commerce in Central
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99e15cfa2a66fe84484d277a4d23e6ae
https://doi.org/10.1080/19368623.2010.482842
https://doi.org/10.1080/19368623.2010.482842
Publikováno v:
Tourism Analysis. 14:515-520
This study attempts to segment Chinese tourists visiting the US based on items representing motivations. A factor-cluster approach was used to analyze the data. Factor analysis resulted in six underlying motivation factors: Relaxation/Escape, Prestig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9a5ce88c47d1ea9749f899904e1cc08
https://doi.org/10.3727/108354209x12596287114336
https://doi.org/10.3727/108354209x12596287114336
Publikováno v:
Journal of Travel & Tourism Marketing. 26:568-584
The motivation and knowledge of travelers affects their choice of destination and selection of activities while on vacation. Understanding motivation is important for all stakeholders in the tourism industry. The search for novelty is one motivating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c549c41b2b965fb2c124f7783651a03b
https://doi.org/10.1080/10548400903163129
https://doi.org/10.1080/10548400903163129
Autor:
Pamela A. Weaver, Ken W. McCleary
Publikováno v:
Journal of Teaching in Travel & Tourism. 8:401-414
It is important for hospitality and tourism programs to maintain good relationships with industry. This happens when industry executives and managers participate in the educational process by speaking to groups of students on campus. This article add
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbf2b359a6da4186a7e030f54645fe23
https://doi.org/10.1080/15313220903152910
https://doi.org/10.1080/15313220903152910
Publikováno v:
International Journal of Hospitality Management. 27:197-203
This article discusses the potential benefits to restaurants, especially upscale restaurants, of programs that support the arts. The importance of the arts and culture industry as an economic driver is presented along with an assessment of the state
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0cbf41719c5decc8d2600b64b7726c8
https://doi.org/10.1016/j.ijhm.2007.08.003
https://doi.org/10.1016/j.ijhm.2007.08.003