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The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5992c24a4680112732e4a39a4ec59462
https://www.bib.irb.hr/1118834
https://www.bib.irb.hr/1118834
Autor:
Pale, Domagoj
Rad sadrži analizu influencer marketinga u svijetu i Hrvatskoj te je uz pomoć marketinških stručnjaka i domaćih influencera prikazano kako on izgleda u praksi, iz perspektive influencera i oglašivača. Pokazalo se da influencer marketing u Hrva
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4141::0ba8dcf54b7b8a43c01a13bb6c8d669b
https://repozitorij.algebra.hr/islandora/object/algebra:446
https://repozitorij.algebra.hr/islandora/object/algebra:446