Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Pagiaslis, Anastasios"'
Autor:
Pagiaslis, Anastasios
Grounded in Self Determination Theory (Deci and Ryan 1985a; 2000), the purpose of this thesis is to investigate the unintentional and pernicious effects of sexual imagery in advertising on life aspirations, situational motivation for consumption, sat
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.684875
Autor:
Themistocleous, Christos1 (AUTHOR) christos.themistocleous@nottingham.ac.uk, Pagiaslis, Anastasios1 (AUTHOR), Smith, Andrew1 (AUTHOR), Wagner, Christian1 (AUTHOR)
Publikováno v:
International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p394-407. 14p. 2 Diagrams, 4 Charts.
Publikováno v:
In Appetite 2009 52(1):199-208
Supplemental material, Appendix_1._SAMPLE_QUESTIONNAIRE_IVS for A comparison of scale attributes between interval-valued and semantic differential scales by Christos Themistocleous, Anastasios Pagiaslis, Andrew Smith and Christian Wagner in Internati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e96803b12803a308c74f852a9f5018e
Marketing evolution has shown that consumer information is vital for the profitability of modern organisations (Deighton, 1996; Graeff and Harmon, 2002, Acquisti, Brandimarte and Loewenstein, 2015). Through correct use of consumer information and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1540::3bfeec29ce4824dc1e6e5c691a1bac93
https://hdl.handle.net/20.500.14279/22843
https://hdl.handle.net/20.500.14279/22843
The impetus of this research is to examine how different presentation techniques of data-capturing questionnaires influence the amount of voluntary disclosures of private information by consumers to commercial organisations. The research focused on t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1540::a08b7acc98eb2821d654d4317c502acd
https://hdl.handle.net/20.500.14279/22833
https://hdl.handle.net/20.500.14279/22833
This paper explores Interval-Valued Scales (IVS) in a marketing research context and provides comparative results of an exploratory study between IVS and Semantic Differential Scales (SDS) comparing the scales using Preston and Colman’s (2000) scal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1540::27d06f9a201f9df1f8ec934d7759deb1
https://hdl.handle.net/20.500.14279/22842
https://hdl.handle.net/20.500.14279/22842
Crisp single-point capturing scales such as Semantic Differential, Likert and Stapel are commonly used in marketing research. Even though crisp single-point capturing scales offer valuable information regarding the respondents’ perceptions on a spe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1540::8fd41533adcf017633dc6fdaef517d53
https://hdl.handle.net/20.500.14279/22832
https://hdl.handle.net/20.500.14279/22832
Publikováno v:
Psychology & Marketing. May2014, Vol. 31 Issue 5, p335-348. 14p. 2 Diagrams, 5 Charts.