Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Packiaraj Thangavel"'
Autor:
Packiaraj Thangavel, Bibhas Chandra
Publikováno v:
SAGE Open, Vol 14 (2024)
It is easier to assume that educated older adults will find digital gadgets or the Internet as simple to use as the young generation does. However, it is not as simple as that. The generation that was not born into the digital world but has had to ma
Externí odkaz:
https://doaj.org/article/3b827070da9841daaf570d128c9e4c8e
Publikováno v:
Managing and Strategising Global Business in Crisis ISBN: 9781003295068
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdf2fcf304a658ed5551a46de9f30403
https://doi.org/10.4324/9781003295068-3
https://doi.org/10.4324/9781003295068-3
Publikováno v:
Benchmarking: An International Journal. 28:2157-2177
PurposeYoung consumers are recognized as an important and lucrative segment for the businesses across the globe. While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a si
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::279760ee71e9189be55751625bfc3f8c
https://doi.org/10.1108/bij-01-2020-0050
https://doi.org/10.1108/bij-01-2020-0050
Publikováno v:
Vision: The Journal of Business Perspective. 26:7-10
The year 2020 will go down in world history as a time of great struggle. The Covid-19 pandemic has put a screeching halt to economic activities and movement of people across the globe. The difficulties associated with detecting and isolating asymptot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::112e73143d7bfb1e88211018f7a49478
https://doi.org/10.1177/0972262920984571
https://doi.org/10.1177/0972262920984571
Autor:
Bibhas Chandra, Packiaraj Thangavel
Publikováno v:
International Journal of Business Forecasting and Marketing Intelligence. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d066245d9ed8c00dee6ec6e12af7a3d
https://doi.org/10.1504/ijbfmi.2023.10054389
https://doi.org/10.1504/ijbfmi.2023.10054389
Publikováno v:
Global Business Review. 23:710-728
The media and consumer research groups have been keeping the Millennials in spotlight for many years now; perhaps it is time to turn some of the attention on Gen Z, which began its foray into mainstream consumption. This exploratory study examines th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38eb365db0c44492fef67e2ff6c4481b
https://doi.org/10.1177/0972150919880128
https://doi.org/10.1177/0972150919880128