Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Pablo J. López-Tenorio"'
Publikováno v:
European Research on Management and Business Economics, Vol 29, Iss 1, Pp 100213- (2023)
This paper contributes to a better understanding of the complex phenomenon of institutions and the moderation of the main antecedents of business customer experience. Following a combination of literature review and three fieldworks, the main anteced
Externí odkaz:
https://doaj.org/article/4eab0cb238684724b6a85b15470d5f6f
Publikováno v:
DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
instname
instname
The aim of this paper is to gain a deeper understanding of fashion events marketing from a sponsor’s perspective and its influence on customers and society. We firstly seek to investigate what are the main marketing objectives of brands when they d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::932a7b60ff07f6111e0365f8c3234040
https://doi.org/10.3727/152599521x16192004803511
https://doi.org/10.3727/152599521x16192004803511
Autor:
Jaime Romero, Pablo J. López-Tenorio
Publikováno v:
Journal of Marketing Management. 36:1505-1526
Firm value is a powerful metric for assessing advertising managers’ performance: investors evaluate advertising decisions and incorporate their evaluations in the stock price, thus influencing the ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1589d0d1e57a1be77a8a33579a988a2a
https://doi.org/10.1080/0267257x.2020.1767680
https://doi.org/10.1080/0267257x.2020.1767680
Publikováno v:
Journal of Business Research. 157:113609
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61d59c5de822c31656cc1831963dee27
https://doi.org/10.1016/j.jbusres.2022.113609
https://doi.org/10.1016/j.jbusres.2022.113609
Publikováno v:
European Research on Management and Business Economics. 29:100213
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a99243010edac49424a1f3020a4c514
https://doi.org/10.1016/j.iedeen.2022.100213
https://doi.org/10.1016/j.iedeen.2022.100213