Výsledky vyhledávání - "PUKAS, Anetta"

Akademický článek

How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach

Autor: Kłeczek Ryszard, Pluta-Olearnik Mirosława, Pukas Anetta

Publikováno v: Marketing of Scientific and Research Organizations, Vol 52, Iss 2, Pp 1-24 (2024)

This study investigates the transformative impact of digital service offers on consumer practices, utilizing the Theory of Social Practice (TSP) as a theoretical framework. Focusing on the use of public transportation and short-term car rental (“ca

Externí odkaz: https://doaj.org/article/6d2ca4498165490a907b8c7dbeae77a1

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Akademický článek

The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective

Autor: Pukas Anetta

Publikováno v: Marketing of Scientific and Research Organizations, Vol 49, Iss 3, Pp 101-122 (2023)

To explore the dynamism of the environment and the impact on service company competitive advantage from a customer relationship management (CRM) dynamic capabilities (DCs) perspective. This work also aims to develop a multidimensional conceptualisati

Externí odkaz: https://doaj.org/article/9fc59fc81b0d46428001886f6bb4ef92

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Akademický článek

THE METAVERSE PROJECTS FOR CITIES – THE THEORETICAL AND PRACTICAL PERSPECTIVE OF BUILDING THE COMPETITIVE ADVANTAGE.

Autor: PUKAS, Anetta¹ anetta.pukas@ue.wroc.pl

Publikováno v: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 193, p379-393. 15p.

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