Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation

Autor: Swaen, Valérie, Demoulin, Nathalie, Pauwels-Delassus, Véronique

Publikováno v: In Journal of Business Research July 2021 131:709-721

Brand name substitution and brand equity transfer

Autor: Pauwels Delassus, Véronique, Mogos Descotes, Raluca

Publikováno v: Journal of Product & Brand Management, 2012, Vol. 21, Issue 2, pp. 117-125.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/10610421211215562

Fan Resistance Towards a Change in Club Identity.

Autor: PAUWELS DELASSUS, VÉRONIQUE¹, MOGOS DESCOTES, RALUCA²

Publikováno v: Management international / International Management / Gestiòn Internacional. automne2018, Vol. 23 Issue 1, p78-90. 13p.

Consumers’ Resistance to a Retailer Brand Name Substitution: Antecedents and Consequences

Autor: Mogos Descotes, Raluca, Pauwels-Delassus, Véronique, Kaswengi, Joseph

Publikováno v: 33ème Congrès International Association Française du Marketing (AFM)
33ème Congrès International Association Française du Marketing (AFM), May 2017, Tours, France

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______177::c1836fe9316bba011ad6d8e53aff632c
https://hal.archives-ouvertes.fr/hal-03571243

La résistance des fans face au changement d’identité du club sportif

Autor: Pauwels-Delassus, Véronique, Mogos Descotes, Raluca, WUILLAUME, Wilfrid

Publikováno v: 32ème Congrès Annuel de l'AFM
32ème Congrès Annuel de l'AFM, May 2016, Lyon, France

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::eb5fb0d3e9ae90b68e9a23f2a88e09fc
https://hal.univ-lorraine.fr/hal-02537651