Zobrazeno 1 - 9
of 9
pro vyhledávání: '"PAREEK, VANDANA"'
Autor:
Gupta, Arzoo1 aarzoogupta08@gmail.com, Pareek, Vandana2 vandanapareek1@gmail.com
Publikováno v:
IUP Journal of Bank Management. Feb2024, Vol. 23 Issue 1, p27-51. 25p.
Autor:
Pareek, Vandana1 vandanapareek1@gmail.com, Mehdi, Mohd.2 mehdi89@rediffmail.com, Rai, Alok Kumar3 alok.fmsbhu@gmail.com, Priya4 vermapriya0812@gmail.com, Sethi, Vandana Arora5 vandana.sethi@lloydcollege.in
Publikováno v:
IUP Journal of Marketing Management. Feb2024, Vol. 23 Issue 1, p114-143. 30p.
Autor:
Pareek, Vandana
This thesis focuses on conceptualizing and measuring brand identity in services. The lack of a wider-accepted measure of brand identity is surprising given that it a) provides meaning to the brand, makes it unique and communicates what the brand stan
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700073
Autor:
Pareek, Vandana, Harrison, Tina
Publikováno v:
Journal of Services Marketing, 2020, Vol. 34, Issue 5, pp. 601-620.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-05-2019-0195
Autor:
Pareek, Vandana1 vandanapareek1@gmail.com
Publikováno v:
IUP Journal of Bank Management. Aug2019, Vol. 18 Issue 3, p45-67. 22p.
Autor:
Pareek, Vandana1 (AUTHOR) vandanapareek1@gmail.com, Yadav, Manish Kumar2 (AUTHOR), Singh, Neeraj2 (AUTHOR)
Publikováno v:
Journal of Global Entrepreneurship Research. 6/22/2022, p1-11. 11p.
Publikováno v:
Annals of Agri-bio Research; Jun2022, Vol. 27 Issue 1, p119-125, 7p
Autor:
Pareek, Vandana1 vandanapareek1@gmail.com
Publikováno v:
IUP Journal of Management Research. Apr2014, Vol. 13 Issue 2, p55-73. 19p.
Autor:
Pareek, Vandana, Harrison, Tina
Publikováno v:
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era; 2016, p185-190, 6p