Zobrazeno 1 - 10
of 29
pro vyhledávání: '"PALS, NICO"'
Publikováno v:
In Journal of Interactive Marketing February 2014 28(1):16-25
Publikováno v:
European Journal of Innovation Management, 2009, Vol. 12, Issue 1, pp. 5-24.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/14601060910928157
Publikováno v:
European Journal of Innovation Management, 2005, Vol. 8, Issue 1, pp. 56-78.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/14601060510578574
Publikováno v:
Instructional Science, 2001 Mar 01. 29(2), 95-125.
Externí odkaz:
https://www.jstor.org/stable/41953544
Publikováno v:
In Technological Forecasting & Social Change 2007 74(9):1788-1804
Publikováno v:
International Journal of Innovation Management. Sep2008, Vol. 12 Issue 3, p275-294. 20p. 1 Color Photograph, 1 Illustration, 1 Diagram, 2 Charts.
Publikováno v:
The Journal of Product Innovation Management, 29(4), 623-638. Wiley
Social contagion has been shown to play an important role during new product adoption by consumers. Social contagion is the process by which consumers influence each other to adopt and use a product in a specific way. Current literature makes a basic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::6581dddc454dff3aaec96b1550b20f90
https://research.rug.nl/en/publications/15bb1541-19cc-4b0c-a0ad-26be4704045a
https://research.rug.nl/en/publications/15bb1541-19cc-4b0c-a0ad-26be4704045a
Publikováno v:
37th European Marketing Academy Conference (EMAC)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::6b12cf5b125147858b13d4277af0beca
https://research.rug.nl/en/publications/63828f3d-b9df-4f60-8309-fca4401a0e30
https://research.rug.nl/en/publications/63828f3d-b9df-4f60-8309-fca4401a0e30
Publikováno v:
Managing technology and innovation: an introduction, 149-169
STARTPAGE=149;ENDPAGE=169;TITLE=Managing technology and innovation
STARTPAGE=149;ENDPAGE=169;TITLE=Managing technology and innovation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::d02db32c22af2eb6ab7297d9f65db402
https://research.rug.nl/en/publications/a92c8de4-da45-493e-a3f8-f1c8826a48ec
https://research.rug.nl/en/publications/a92c8de4-da45-493e-a3f8-f1c8826a48ec
Publikováno v:
2013 International Conference on Engineering, Technology & Innovation (ICE) & IEEE International Technology Management Conference; 2013, p1-12, 12p