Zobrazeno 1 - 9
of 9
pro vyhledávání: '"P. Raj Devasagayam"'
Autor:
Savita Hanspal, P. Raj Devasagayam
Publikováno v:
SAGE Open, Vol 7 (2017)
Consumers are becoming more health conscious. Increasingly, products that are labeled “healthy” are being marketed as new retailers and new brands vie for the consumers’ share of wallet. This research identifies the self-image factors that cons
Externí odkaz:
https://doaj.org/article/99ab789c1a104a1faf15ab69f29d7dbb
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 6
Does corporate activism effect the likelihood of a consumer to buy a specific product? We collected primary data from a random sample of 272 individuals to understand consumer perceptions and decision drivers when businesses decide to pursue corporat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fa9805c7e0972fecf12359ef026cf35
https://doi.org/10.6007/ijarbss/v6-i10/2331
https://doi.org/10.6007/ijarbss/v6-i10/2331
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 6
Our research examines the current trends in on-line music consumption across various national markets. The number of outlets that allow an individual to listen to music, both paid and unpaid, are proliferating. Music streaming services (such as Spoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c681c9d007b20773c4a2f001a9d6d63
https://doi.org/10.6007/ijarbss/v6-i5/2123
https://doi.org/10.6007/ijarbss/v6-i5/2123
Autor:
P. Raj Devasagayam, Eugene S. Corcione
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 6
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fec9e81ae38c1ff8bd2628e86ed6c4c5
https://doi.org/10.6007/ijarbss/v6-i1/2011
https://doi.org/10.6007/ijarbss/v6-i1/2011
Publikováno v:
Journal of Product & Brand Management. 19:210-217
PurposeThis paper seeks to propose and test the appropriateness of a brand community within an internal branding framework.Design/methodology/approachUsing the multidimensional constructs of brand community and the strengths of internal branding stra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d532ab5d80a06a34c527246a390a10d
https://doi.org/10.1108/10610421011046184
https://doi.org/10.1108/10610421011046184
This chapter introduces the business audience to Millennium Development Goals (MDG) proposed by the United Nations in 2000 that were accepted as policy markers by nations on all continents. Current status of achievements in the MDG is summarized to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::321af87d1af20ea8cb87e4c5c8405fbd
https://doi.org/10.4018/978-1-4666-4430-4.ch003
https://doi.org/10.4018/978-1-4666-4430-4.ch003
Marketing literature has established the strategic importance of building communities centered around strong brands—brand communities. Our research adds to the current understanding of brand communities by extending the notion of brand community be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6505af677f3459dbd0f2a3d106973c05
https://doi.org/10.4018/978-1-61350-171-9.ch011
https://doi.org/10.4018/978-1-61350-171-9.ch011
Autor:
P. Raj Devasagayam, Thomas R. Mahaffey
Publikováno v:
Contemporary Issues in Education Research (CIER). 1:21
Continuous quality improvement is the clarion call across all business schools which is driving the emphasis on assessing the attainment of learning outcomes. An issue that deems special attention in assurance of learning outcomes is related to consi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f91287fbb92f376de4141081d99c0b7
https://doi.org/10.19030/cier.v1i1.1207
https://doi.org/10.19030/cier.v1i1.1207
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