Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Päivi Tampere"'
Publikováno v:
Central European Journal of Communication. 9:57-72
This study examines the impact of social media activism in the form of a boycott case through the analysis of online and mass media news articles. The article reviews a conflict between a supermarket chain and its Estonian customers in April 2010, an