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pro vyhledávání: '"Oyindamola Abiola Ajayi"'
Publikováno v:
Corporate Reputation Review. 25:287-299
Corporate reputation is widely acknowledged to contribute to business success by academics and business executives. Despite the importance of corporate reputation in all markets, we lack sufficient research into what reputation might mean in the cont
Publikováno v:
Corporate Communications: An International Journal. 26:1-15
PurposeThe purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores the communication strategies and channels organisations deemed reputable