Integrated Marketing Communication-European Edition

Autor: Ouwersloot, J., Duncan, T.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::a95d98f145dacaeb70468df5d8d9f351
https://cris.maastrichtuniversity.nl/en/publications/4fc511db-21fb-49b9-ba13-362242a3a427

Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

Autor: Pruppers, R.E.W., Ouwersloot, J., Lemmink, J.G.A.M.

Publikováno v: Advances in Consumer Research, 32, 245-245. Sheridan Books

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::ee4e4c34778c4545a3a2f72b71172086
https://cris.maastrichtuniversity.nl/en/publications/9f50e0d3-140a-41be-bb87-532acb2f4a6f

Advanced Telematics for Travel Decisions

Autor: Ouwersloot, J., Nijkamp, P., Pepping, G., Nijkamp, P

Publikováno v: Location, Travel and Information Technology-Selected Essays of Peter Nijkamp, 362-377
STARTPAGE=362;ENDPAGE=377;TITLE=Location, Travel and Information Technology-Selected Essays of Peter Nijkamp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::2ec4536fc2f2bcd389d2d9df2ad9daf6
https://cris.maastrichtuniversity.nl/en/publications/357aeca4-2f0c-44cc-a2ea-29d15f301507

Corporate/Non-Profit Partnerships: The Impact on Brand Equity

Autor: Wilderen, M.F.N.S., Ouwersloot, J.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::a3089a602c61a1d35b73c8ac10d7df58
https://cris.maastrichtuniversity.nl/en/publications/11f28e6b-9ee4-4b0c-8c74-4f52894acabe

Antecedents of effective decision making: a cognitive approach

Autor: van Riel, A.C.R., Ouwersloot, J., Lemmink, J.G.A.M.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::daa35f185ca5b7662f5d93e6f7b81eb6
https://cris.maastrichtuniversity.nl/portal/files/1663497/content