The role of environmental concern in mediating the effect of personal environmental norms on the intention to purchase green products: a case study on outdoor athletes

Autor: Nedim Tekin, Dilşad Çoknaz

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1282-1306
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective: The aim of this study was to determine the role of environmental concern in mediating the relationship between outdoor athletes’ personal environmental norms and their intention to purchase green products.Method: In the study, The Struct

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c506972f5018cde0bdfc93a02d07e73a
https://doi.org/10.5585/remark.v21i4.20472