Výsledky vyhledávání - "Otto Regalado-Pezua"

Akademický článek

PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

Autor: Walter Palomino-Tamayo, Maria Christina Saksanian, Otto Regalado-Pezúa

Publikováno v: RAE: Revista de Administração de Empresas, Vol 62, Iss 1 (2022)

With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages

Externí odkaz: https://doaj.org/article/e61145d02dc64050b9a987adf35dbf93

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Akademický článek

Chinese companies internationalization strategies: the case of automotive industry in the South American market

Autor: Otto Regalado Pezua, Gabriel Zapata

Publikováno v: RAN, Vol 4, Iss 2, Pp 115-130 (2018)

This study objective is to analyze the internationalization strategies of Chinese automotive companies in the South American market. The transformation and evolution of the industry worldwide as well as the strategies and entry modes to foreign marke

Externí odkaz: https://doaj.org/article/fa5b20acdc314e07bec6849dd6ce0721

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Silver bank: vulnerability and risks during cyberattacks

Autor: César Jhonnatan Horna, Leonardo Toro, Otto Regalado-Pezua

Publikováno v: Emerald Emerging Markets Case Studies. 12:1-33

Learning outcomes The learning outcome of this paper is to identify and interpret the risks linked to cyber-security and their impact on the organization. Analyze business management regarding cyber-security and information technology (IT) risk manag

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::79f4bfe6902f771ca95913918a188615
https://doi.org/10.1108/eemcs-02-2021-0034

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Urban Tourism Perception and Recommendation in Mexico City and Lima

Autor: Otto Regalado-Pezua, Wilmer Carvache-Franco, Orly Carvache-Franco, Mauricio Carvache-Franco, Gabriela Sirkis

Publikováno v: Land; Volume 11; Issue 11; Pages: 2021

Mexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d32678cdb760e593c9ad429eb45b1075

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The determining factors of attractiveness in urban tourism: a study in Mexico City, Buenos Aires, Bogota, and Lima

Autor: Gabriela Sirkis, Orly Carvache-Franco, Wilmer Carvache-Franco, Otto Regalado-Pezua

Publikováno v: ESAN-Institucional
Universidad ESAN
instacron:ESAN
Sustainability; Volume 14; Issue 11; Pages: 6900

This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attraction

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::faabe2ef5e277c3e37d99f1eee8cf32b

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DISTÂNCIA PSICOLÓGICA NO MARKETING DE PRODUTOS NOSTÁLGICOS PARA COMUNIDADES EM DIÁSPORA: O CASO VENEZUELANO

Autor: WALTER PALOMINO-TAMAYO, Otto Regalado-Pezua, Maria Christina Saksanian

Publikováno v: Revista de Administração de Empresas v.62 n.1 2022
Revista de Administração de Empresas
Fundação Getulio Vargas (FGV)
instacron:FGV
ESAN-Institucional
Universidad ESAN
instacron:ESAN
Revista de Administração de Empresas, Volume: 62, Issue: 1, Article number: e2020-0418, Published: 13 DEC 2021

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8f2cd1aecb159d727dd698f9f6bdda41
https://doi.org/10.1590/s0034-759020220103

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Modos de distribuci?n de veh?culos chinos en los pa?ses de la Alianza del Pac?fico

Autor: Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa

Publikováno v: ESAN-Institucional
Universidad ESAN
instacron:ESAN

When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This artic

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e4ed8023adf34c689216ef740c0fe16

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The other side of the Silk Road: Chinese investments in Latin American infrastructure

Autor: Miguel A. Montoya, Mauricio Cervantes, Daniel Lemus-Delgado, Otto Regalado-Pezua

Publikováno v: Competition and Regulation in Network Industries. 21:3-5

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0ad05fa1fc363fd90db4068039983d34
https://doi.org/10.1177/1783591720902922

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Akademický článek

Sociodemographic aspects, satisfaction, loyalty, and motivations in religious tourism

Autor: Mauricio Carvache-Franco, Otto Regalado-Pezúa, Orly Carvache-Franco, Wilmer Carvache-Franco

Publikováno v: Cogent Social Sciences, Vol 10, Iss 1 (2024)

This research concentrated on pilgrimages within the context of religious tourism. It sought to accomplish the following goals: establish the main motivational factors in religious tourism, identify the relationship between sociodemographic aspects a

Externí odkaz: https://doaj.org/article/df4eca08bd284086b89f3e373184389e

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