Zobrazeno 1 - 10 of 37 pro vyhledávání: '"Otto Lerbinger"'
1
Elektronická kniha
Corporate Public Affairs : Interacting With Interest Groups, Media, and Government
Autor: Otto Lerbinger
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departme
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2
Elektronická kniha
Corporate Communication : An International and Management Perspective
Autor: Otto Lerbinger
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable as
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3
Elektronická kniha
The Global Manager : Contemporary Issues and Corporate Responses
Autor: Otto Lerbinger
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global busi
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4
Elektronická kniha
The Crisis Manager : Facing Disasters, Conflicts, and Failures
Autor: Otto Lerbinger
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at le
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