Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Otilia elena Platon"'
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 17, Iss 1, Pp 684-695 (2024)
In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This
Externí odkaz:
https://doaj.org/article/6d8a0e717470430d9fd6a6e76aab9d69
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 16, Iss 1, Pp 669-676 (2023)
Nowadays Instagram has a big influence on the tourism sector. A large number of travelers are using Instagram to post pictures, videos and stories, during and after their holidays, for experience sharing and travel tips. Travelers love to share their
Externí odkaz:
https://doaj.org/article/1350940d8fdb4cd1a37027163332adb9
Autor:
OTILIA-ELENA PLATON
Publikováno v:
Global Economic Observer, Vol 9, Iss 2, Pp 127-132 (2021)
The unprecedented shift caused by the Covid-19 pandemic generated a series of changes in consumer preferences and behavior. One of the most significant changes is represented by an increasing interest in online shopping. During the last two years con
Externí odkaz:
https://doaj.org/article/29999e17f5134009b7bc037f13cf095f
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 14, Iss 1, Pp 882-886 (2021)
When a crisis strikes, it is important for brands to react and respond with adapted messages in order to remain relevant during the crisis and beyond. The way brands respond during and after a crisis will have a significant impact on consumer percept
Externí odkaz:
https://doaj.org/article/5c0d289f73604397a2f2a30947c085a5
Publikováno v:
Challenges of the Knowledge Society, Vol 14, Iss 1, Pp 887-892 (2021)
Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy. A credible positioning is based on a distinctive and coherent identity, ther
Externí odkaz:
https://doaj.org/article/d0a5ea1bc58d4b849f26e0f7a8182117
Autor:
OTILIA-ELENA PLATON
Publikováno v:
Global Economic Observer, Vol 8, Iss 2, Pp 114-118 (2020)
The measures adopted worldwide in 2020, in order to fight the COVID-19 pandemic, changed our way of life and generated major shifts in consumer behavior. Social distancing, confinement and lockdown were used as measures for public health protection,
Externí odkaz:
https://doaj.org/article/1b796c7cb53f4fb8a9c38c375acca9aa
Publikováno v:
Global Economic Observer, Vol 8, Iss 1, Pp 96-101 (2020)
In a world dominated by the process of globalization and the accelerated process of population growth, organic products are often seen as a luxury. This type of product has seen an increase in consumption and marketing. People want to be healthier, l
Externí odkaz:
https://doaj.org/article/df27ba2fbe2e45228f61cf01486623e4
Publikováno v:
Global Economic Observer, Vol 7, Iss 2, Pp 126-130 (2019)
With the evolution of technology, people have begun to become more and more informed about all the topics of interest, including regarding their eating habits. The lifestyle, the stress, the tendency of sedentarism has generated in the last years an
Externí odkaz:
https://doaj.org/article/6808c30278a148e4aabc90173a9f3026
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 13, Iss 1, Pp 1084-1088 (2019)
When something detrimental to consumer’s principles occurs, they tend to criticize the situation and to take up action, using the Internet to virally spread their opinions and adopting a resistance behavior, thus punishing the company and refusing
Externí odkaz:
https://doaj.org/article/ce3f57007d1946bda298fba7e8276016
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XIX, Iss 2, Pp 447-453 (2019)
The BIO products in Romania are continually expanding; more and more companies are consuming organic products for various reasons. The general opinion was that in the days when the level of pollution, the working conditions of the stress level are be
Externí odkaz:
https://doaj.org/article/d137546d8b4d4af59fb479ae71b3ab33