Výsledky vyhledávání - "Otieno, Hellen Nyolo"

Periodical

Determinants associated with the application of strategic project management: empirical evidence on research and development projects

Autor: Ugonna, Charity Udodirim, Ochieng, Edward G., Otieno, Hellen Nyolo

Publikováno v: International Journal of Business Process Integration and Management; 2021, Vol. 10 Issue: 1 p242-258, 17p

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Influence of celebrity endorsements on young consumers’ brand recall behaviour in Kenya : a case of Nairobi County

Autor: Njuguna, Simon Peter, Otieno, Hellen Nyolo

Paper presented at IAABD Conference, 2015 Celebrity endorsement has become a major form of advertising and Kenyan companies are increasingly using it to promote and position their brands targeting different market segments. The purpose of this study

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2600::e1ee3e35e5c96b970c5e39bcbb22ed8a
http://hdl.handle.net/11071/5167

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