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This paper aims to investigate A) the impact of influencers on followers’ brand engagement in self-concept, expected brand value, and intent to purchase, B) the impact of brand engagement in self-concept on expected brand value and intent to purcha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::fa4293257ee9db76d250d9e251a76f05
https://www.bib.irb.hr/1092832
https://www.bib.irb.hr/1092832
