Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Oscar Robayo-Pinzon"'
Publikováno v:
Frontiers in Public Health, Vol 11 (2023)
ObjectiveThis study provides a first approach to the use of the Multiple-Choice Procedure in social media networks use, as well as empirical evidence for the application of the Behavioral Perspective Model to digital consumption behavior in young use
Externí odkaz:
https://doaj.org/article/7808e6dfa28344939e1546e96a155f99
Publikováno v:
International Journal of Industrial Engineering and Management, Vol 10, Iss 4, Pp 269-283 (2019)
This article’s goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance polic
Externí odkaz:
https://doaj.org/article/1f40190e29024756833a756faa0fbc15
Publikováno v:
Heliyon, Vol 7, Iss 2, Pp e06104- (2021)
Purpose: Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural economics perspective to establish whether heavy smartphone users show a tendency to d
Externí odkaz:
https://doaj.org/article/04f53b62efe743cc95bc21333962241f
Publikováno v:
Periodica Polytechnica Social and Management Sciences. 30:114-127
Social Networking Sites (SNSs) play an increasingly important role in the marketing of products and services. This study aims to explore the relationship between intrinsic motivations and the level of commitment of followers of the brand communities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::551114aeea2187160eff69150d2f8039
https://doi.org/10.3311/ppso.16318
https://doi.org/10.3311/ppso.16318
Autor:
Sandra Rojas-Berrio, Oscar Robayo-Pinzon, Ligia García-Béjar, Patricia Núñez-Gómez, Blanca Miguélez-Juan
Publikováno v:
Young Consumers. 23:255-281
Purpose The use of mobile devices by children and adolescents is increasing significantly; therefore, it is relevant to research the level of advertising literacy (AL) of parents who act as mediators between children and mobile advertising. This stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8456a4e3f54c999918c12b111a791e4
https://doi.org/10.1108/yc-05-2021-1331
https://doi.org/10.1108/yc-05-2021-1331
Publikováno v:
International Journal of Consumer Studies. 46:540-557
Public transport is a relevant issue for cities' and territories' development. From the perspective of consumer behavior, citizens' experience as users and consumers is a topic of interest for public policy, especially at times when people are expect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f317190027f22d431655cbcb75a2d901
https://doi.org/10.1111/ijcs.12699
https://doi.org/10.1111/ijcs.12699
Autor:
Oscar Robayo-Pinzon, Giomar Alexander Uribe Torres, Sandra Rojas-Berrio, Wilfredo Romero Jiménez
Publikováno v:
Revista Virtual Universidad Católica del Norte, Vol 1, Iss 63, Pp 223-244 (2021)
Lovemarks es un concepto relevante en el ámbito del mercadeo, y por ello es importante estudiarlo en diversos contextos. En el presente tiene por objetivo la evaluación de los atributos de las Lovemarks en el contexto universitario en Bogotá. Para
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d084073772dbc7b1ada7ac0400612be
https://revistavirtual.ucn.edu.co/index.php/RevistaUCN/article/view/1265/1640
https://revistavirtual.ucn.edu.co/index.php/RevistaUCN/article/view/1265/1640
Publikováno v:
Revista científica Pensamiento y Gestión. :79-107
El presente trabajo tuvo como objetivo evaluar las dimensiones del valor percibido por parte de los estudiantes de programas virtuales en Instituciones de Educacion Superior, considerando la escala de valor percibido Perval. Metodo: Esta investigacio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7305e8a2061eec1a0ed2aaa327c02c0
https://doi.org/10.14482/pege.46.1805
https://doi.org/10.14482/pege.46.1805
Publikováno v:
International Journal of Industrial Engineering and Management, Vol 10, Iss 4, Pp 269-283 (2019)
This article’s goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance polic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e94294e3675b91a25b22807fe0d96db
https://doi.org/10.24867/ijiem-2019-4-246
https://doi.org/10.24867/ijiem-2019-4-246
Publikováno v:
Heliyon, Vol 7, Iss 2, Pp e06104-(2021)
Heliyon
Heliyon
Purpose Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural economics perspective to establish whether heavy smartphone users show a tendency to de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e56c621a7e758b7c31d6f47bbff8a12f
http://www.sciencedirect.com/science/article/pii/S2405844021002097
http://www.sciencedirect.com/science/article/pii/S2405844021002097