Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Oscar Robayo-Pinzón"'
Autor:
Wilfredo Romero Jiménez, Giomar Alexander Uribe Torres, Sandra Rojas-Berrio, Oscar Robayo-Pinzón
Publikováno v:
Revista Virtual Universidad Católica del Norte, Vol 1, Iss 63, Pp 223-244 (2021)
Lovemarks es un concepto relevante en el ámbito del mercadeo, y por ello es importante estudiarlo en diversos contextos. En el presente tiene por objetivo la evaluación de los atributos de las Lovemarks en el contexto universitario en Bogotá. Para
Externí odkaz:
https://doaj.org/article/fb7aeea40b284a5bb13f9cd6960cb7af
Autor:
Giomar Alexander Uribe-Torres, Wilfredo Romero-Jiménez, Sandra Rojas-Berrio, Oscar Robayo-Pinzón
Publikováno v:
Clío América. 16:758-767
Este documento presenta los resultados de un proceso de Revisión Sistemática de Literatura (RSL), cuyo objetivo es analizar el alcance o el nivel investigativo académico sobre lovemarks o marcas amadas en el contexto de marketing. La ecuación de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33109f954cb934a7c0118a0adf859a87
https://doi.org/10.21676/23897848.4859
https://doi.org/10.21676/23897848.4859
Publikováno v:
Frontiers in Public Health, Vol 11 (2023)
ObjectiveThis study provides a first approach to the use of the Multiple-Choice Procedure in social media networks use, as well as empirical evidence for the application of the Behavioral Perspective Model to digital consumption behavior in young use
Externí odkaz:
https://doaj.org/article/7808e6dfa28344939e1546e96a155f99
Publikováno v:
International Journal of Industrial Engineering and Management, Vol 10, Iss 4, Pp 269-283 (2019)
This article’s goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance polic
Externí odkaz:
https://doaj.org/article/1f40190e29024756833a756faa0fbc15
Publikováno v:
Heliyon, Vol 7, Iss 2, Pp e06104- (2021)
Purpose: Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural economics perspective to establish whether heavy smartphone users show a tendency to d
Externí odkaz:
https://doaj.org/article/04f53b62efe743cc95bc21333962241f