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This article deals with the importance of developing creative competencies in business sciences professionals, specifically marketing. It seeks to show the scope and advantages found in the development of lateral thinking so as to achieve a more empa
Externí odkaz:
http://hdl.handle.net/10757/604955
http://repositorioacademico.upc.edu.pe/upc/handle/10757/604955
http://repositorioacademico.upc.edu.pe/upc/handle/10757/604955
