Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Orsolya Sadik-Rozsnyai"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7948cbb0b0d92dcd0c7621933f29f33
https://doi.org/10.1007/978-3-031-24687-6_63
https://doi.org/10.1007/978-3-031-24687-6_63
Publikováno v:
Journal of Customer Behaviour. 20:169-172
Publikováno v:
European Journal of Marketing. 53:1099-1124
PurposeIntegrating new technological attributes into existing products is a common way to innovate and is supposed to meet consumers’ functional needs. This paper aims to demonstrate how adding such attributes also increases willingness to pay (WTP
Publikováno v:
Technological Forecasting and Social Change. 169:120846
Given the rapid growth of autonomous technologies it is important to understand how consumers attribute value to them. Such technologies require consumers to give up control to a machine by delegating decision-making power. To better understand value
Autor:
Orsolya Sadik-Rozsnyai
Publikováno v:
European Journal of Innovation Management. 19:568-588
Purpose Whereas the impact of national culture on consumer innovativeness is widely discussed in the innovation literature, studies are scarce on consumer value and the related consumer willingness to pay (WTP) for innovations. Yet, innovative high-t
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This special session presents research which explores emerging themes around consumers and their interaction with automated technologies. Automated technology is fundamentally different to other technologies because consumers must delegate control ov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21ca3f73531054ac17d5555da6bae7fc
https://doi.org/10.1007/978-3-030-02568-7_122
https://doi.org/10.1007/978-3-030-02568-7_122