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Publikováno v:
Science Journal of Business and Management. 4:165
Brand equity is an intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. Customer satisfaction and brand equity are such relevant aspects of marketing’s contribution to the firm’s profitabil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f13a0a89f1bc07d212f1931f412cdf84
https://doi.org/10.11648/j.sjbm.20160405.14
https://doi.org/10.11648/j.sjbm.20160405.14
