Zobrazeno 1 - 10
of 993
pro vyhledávání: '"Opinion leader"'
Autor:
Miyoung Chong
Publikováno v:
Digital, Vol 4, Iss 3, Pp 660-675 (2024)
The study empirically analyzed activism participants’ roles drawn from the lens of social media affordance and identified the activism opinion leaders based on the framework of network connectivity, message diffusion, and semantic relevancy through
Externí odkaz:
https://doaj.org/article/fff288f27bb24dc8990d9e3fe3f50cc2
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 899-916.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-12-2022-0993
Autor:
Visser, Piet
In this third and final article on the Doopsgezind involvement with the atrocities of slavery in the former Dutch East and West Indies, the spotlight is exclusively on Marten Douwes Teenstra (1795-1864) from the northern Dutch Province of Groningen.
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/94532
Publikováno v:
Jurnal the Messenger, Vol 14, Iss 1, Pp 36-56 (2023)
Introduction: This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides
Externí odkaz:
https://doaj.org/article/31e0edb0e79744cbb93a9cfe02b96880
Autor:
Lilik Wahyuni, Muhammad Hambali, Maulfi Syaiful Rizal, Kiki Fibrianto, Igoy Aryo Bimo, Khalid Rahman
Publikováno v:
Jurnal Pengabdian UNDIKMA, Vol 4, Iss 4, Pp 798-806 (2023)
This community service activity aims to enhance coffee farmers’ managerial competence in Wonorejo Village, Pasuruan Regency, in their efforts to develop agritourism at Bromo's 'Lodji.' The implementation method of this community service involves so
Externí odkaz:
https://doaj.org/article/7214bd2a09794098a265df24ecf593fe
Autor:
Jian Wangqu, Luiz Peres Neto
Publikováno v:
Journalism and Media, Vol 4, Iss 4, Pp 1039-1047 (2023)
This study seeks to decipher the modus operandi of Shanghai’s image portrayal to the audience through social media platforms, particularly Twitter. Leveraging the potency of big data analysis, the study scrutinizes the applicability of the two-step
Externí odkaz:
https://doaj.org/article/e202404dc03e4999991a07745269e587
Autor:
Maud Bernisson, Sergio Sismondo
Publikováno v:
Frontiers in Medicine, Vol 11 (2024)
Key origins of the opioid crisis in the US lie in some pharmaceutical companies’ substantial efforts to sell prescription painkillers. To legitimize opioids, the companies built up a body of medical science and opinions, and channels with which to
Externí odkaz:
https://doaj.org/article/21057d9a87af4582bf5042ba878d192c
Autor:
Link, Elena, Baumann, Eva
Publikováno v:
Wer macht wen für Gesundheit (und Krankheit) verantwortlich? Beiträge zur Jahrestagung der Fachgruppe Gesundheitskommunikation 2022, Jahrbuch der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, 1-11, Jahrestagung der Fachgruppe Gesundheitskommunikation der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft "Wer macht wen für Gesundheit (und Krankheit) verantwortlich?", 7
Männer und Frauen unterscheiden sich in ihren gesundheitsrelevanten Verhaltensweisen sowie ihrem Informations- und Kommunikationshandeln. Statt sich ausschließlich auf das biologische Geschlecht zu fokussieren, fragt der vorliegende Beitrag nach de
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/87336
Autor:
Khanh Vi Tran, Takuro Uehara
Publikováno v:
Frontiers in Communication, Vol 8 (2023)
Using Key Opinion Leaders (KOLs) is an emerging marketing strategy to promote green fashion products. However, research on the influence of KOLs on consumers' purchase intentions for green fashion products remains insufficient. Therefore, this study
Externí odkaz:
https://doaj.org/article/7c09adaec7b64e58b50600d7d6d959ad
Publikováno v:
IEEE Access, Vol 11, Pp 123589-123609 (2023)
Identifying opinion leaders in social networks, particularly in social media, is a crucial marketing strategy. These individuals have a considerable influence on the purchasing decisions of their communities. Companies can benefit from collaborating
Externí odkaz:
https://doaj.org/article/cc6b522fbebe4d1398f1b18f327fc8f8