Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Ophélie Mugel"'
Publikováno v:
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing, American Marketing Association, 2019, 38 (2), pp.280-295. ⟨10.1177/0743915618825267⟩
Journal of Public Policy and Marketing, American Marketing Association, 2019, 38 (2), pp.280-295. ⟨10.1177/0743915618825267⟩
International audience; This article focuses on food well-being (FWB) in consumers' lived experiences. Adopting a consumer-centric and interpretive approach, the authors combine phenomenological interviews, photo elicitation, and personal diaries to
Autor:
Patricia Gurviez, Ophélie Mugel
Publikováno v:
Cahiers de Nutrition et de Diététique. 51:259-267
Notre objectif est de mettre au jour l’existence et l’impact de la dimension chronique de l’orientation regulatrice, ou motivationnelle, sur les representations et comportements alimentaires des consommateurs. A partir d’une etude qualitative
Autor:
Laure Lavorata, Ophélie Mugel
This chapter analyzes consumers’ social representations associated with food waste and their influence on their behavior. A series of semi-structured face-to-face interviews was conducted with 22 individuals, who were heterogeneous in terms of age
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caf8c839e6cd338cb710a0ec5268b244
https://doi.org/10.1108/978-1-78714-553-520181008
https://doi.org/10.1108/978-1-78714-553-520181008
Autor:
Patricia Gurviez, Ophélie Mugel
Publikováno v:
World Marketing Congress AMS
World Marketing Congress AMS, Jun 2018, PORTO, Portugal
HAL
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
World Marketing Congress AMS, Jun 2018, PORTO, Portugal
HAL
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
International audience; Food well-being (FWB) is defined by Block and colleagues (2011) as “a positive psychological, physical, emotional, and social relationship with food at both the individual and societal levels” (p. 5). But to our knowledge,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f575b6459526733d623bb8adcdc62b25
https://hal.archives-ouvertes.fr/hal-01905267
https://hal.archives-ouvertes.fr/hal-01905267
Autor:
Laure Lavorata, Ophélie Mugel
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Faced with dwindling resources and the challenge of climate change, companies are seeking to improve production (organic products, local products) while consuming less (elimination of outer packaging, lower volumes, etc.). In this context, the reduct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e18a55843684f3a79eb77c875f373351
https://doi.org/10.1007/978-3-319-47331-4_228
https://doi.org/10.1007/978-3-319-47331-4_228
Autor:
Laure Lavorata, Ophélie Mugel
Publikováno v:
Revue de l'Organisation Responsable
Revue de l'Organisation Responsable, ESKA, 2017
HAL
Revue de l'Organisation Responsable, ESKA, 2017
HAL
L’objectif de cet article est d’analyser les mecanismes inherents a la construction des strategies de developpement durable au sein de trois distributeurs independants (Leclerc, Intermarche et Systeme U) en croisant deux dimensions de l’ecosyst
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e09cb9d92094a410633bf7eb20e0f8f
https://hal.science/hal-01529236
https://hal.science/hal-01529236
Autor:
Eric Lombardot, Ophélie Mugel
Publikováno v:
Revue de l’organisation responsable. 12:17
Le developpement durable (DD) et la consommation responsable (CR) prennent une place croissante dans la vie des individus et modifient leurs representations de l’alimentation. Pourtant, des resistances et des techniques de neutralisation peuvent li