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Publikováno v:
Telematics and Informatics. 64:101687
Digitalization, personalization and globalization shape how companies contact and communicate with their consumers who have different needs and wants. In these highly competitive heterogeneous markets, it becomes crucial to reach consumers in an easy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b3ea7cf6bdfff9a9eb66e9e21fb69f9
https://doi.org/10.1016/j.tele.2021.101687
https://doi.org/10.1016/j.tele.2021.101687
