Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Onur Bodur"'
Publikováno v:
Psychology & Marketing. 40:643-655
Publikováno v:
In Journal of Retailing June 2017 93(2):187-200
Autor:
Argiro Kliamenakis, H. Onur Bodur
Publikováno v:
Journal of Business Ethics.
Publikováno v:
Journal of the Serbian Chemical Society. :13-13
Bisphenol A (BPA) is a monomer commonly used in the production of epoxy resins, plastic bottles and dental filling materials. Due to its chemical structure, BPA and its derivates show activity similar to the endocrine horm-ones. It can bind to estrog
Publikováno v:
European Journal of Marketing. 54:79-108
Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal welfare) and brand concept (i.e. the unique meaning
Publikováno v:
Psychology & Marketing.
Autor:
H. Onur Bodur, Ali Tezer
Publikováno v:
Journal of Consumer Research. 47:25-39
In many situations, consumers use green products without a deliberate choice to use or purchase the product. This research explores how using a green product (e.g., a pair of headphones made from recycled materials) influences the enjoyment of the ac
Publikováno v:
Journal of the Academy of Marketing Science. 48:712-733
Although brands increasingly disseminate their brand biographies through brand sources, this research shows that this practice can decrease brand attitudes and consumer preferences. A brand source activates consumers’ persuasion knowledge, increasi
Publikováno v:
Journal of Vision. 21:1849
Publikováno v:
Journal of Retailing. 93:187-200
This project provides insights into how multitasking impacts consumer decision-making. The effect of multitasking on shopping task performance is investigated across three studies. Authors propose that the effect of multitasking on consumers’ shopp