Zobrazeno 1 - 10
of 436
pro vyhledávání: '"Online purchase intention"'
Autor:
Ceylan Bozpolat
Publikováno v:
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 26, Iss Özel Sayı, Pp 1-16 (2024)
Yapay zekâ pazarlama teknolojisi, çevrimiçi alışveriş yapan tüketicilere kişiselleştirilmiş satın alma deneyimi, işletmelere ise müşteri ihtiyaçlarını etkin bir şekilde karşılama imkânı tanımaktadır. Bu çalışma, yapay zekâ
Externí odkaz:
https://doaj.org/article/0a0e45c1e8244c36a44223e4ad17744e
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Businesses have focused on using key opinion leaders (KOLs) to reach their target customers because their use of technology and social media is more and more increasing. KOLs not only interact directly with potential customers but also influence thei
Externí odkaz:
https://doaj.org/article/3ab9ad10e2b44fbc942420d77b3b241b
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Research findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behavior. Field data reveal that only 30% of consumers who
Externí odkaz:
https://doaj.org/article/66947c990f014069879e648a5a908777
Autor:
Thi Thuy An Ngo, Binh Long Vuong, My Dien Le, Thanh Trung Nguyen, My My Tran, Quoc Khanh Nguyen
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThis research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including Information Quality, Information Credibility, Information Quantity; and consumer behavior, including Needs of Information, and Attit
Externí odkaz:
https://doaj.org/article/bc1c3046035d4d3f85b315e1e891f293
Autor:
Munmun Ghosh
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThis meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study’s "online purchase intention" concerns consumers’ propensity or likeli
Externí odkaz:
https://doaj.org/article/07332526007b4e929c4fd5816492180d
Publikováno v:
Journal of Advances in Management Research, 2024, Vol. 21, Issue 2, pp. 311-330.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JAMR-03-2023-0087
Publikováno v:
Telematics and Informatics Reports, Vol 15, Iss , Pp 100152- (2024)
Augmented Reality (AR) is an appropriate technology that allows users to place virtual products in their physical environment (e.g., a piece of furniture), helping them visualize the products before making a purchase. The objective of this study was
Externí odkaz:
https://doaj.org/article/2f1ad4319a7b4aefbcd7698b745048f7
Autor:
Jain, Sheetal
Publikováno v:
South Asian Journal of Business Studies, 2022, Vol. 13, Issue 1, pp. 90-117.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJBS-09-2021-0352
Publikováno v:
Journal of Innovation and Entrepreneurship, Vol 12, Iss 1, Pp 1-28 (2023)
Abstract Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing c
Externí odkaz:
https://doaj.org/article/ca711ce2d2494369a967ad5b8fbbace4
Publikováno v:
Asian Management and Business Review, Vol 4, Iss 1 (2024)
Academic interest in understanding the impact of user-generated content (UGC) on consumer behavior in digital marketing has grown exponentially. However, we know little about the effect of UGC on customers’ online purchase intention from developing
Externí odkaz:
https://doaj.org/article/233da3dfa8df4a23bf9b46a16379c2ba