Výsledky vyhledávání - "Online experience"

Akademický článek

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Autor: Ngoc Quang Nguyen, Hoai Long Nguyen, Thuy Giang Trinh

Publikováno v: Cogent Business & Management, Vol 11, Iss 1 (2024)

AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly

Externí odkaz: https://doaj.org/article/9c453fdb959141968ae1228cec5ac1b0

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Akademický článek

Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience

Autor: Moliner, Miguel Angel, Tortosa-Edo, Vicent

Publikováno v: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 349-369.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2023-0149

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Akademický článek

Digital environment of development of regional markets of personal services and measures of their regulation

Autor: E. B. Dvoryadkina, A. A. Eliseeva, N. A. Istomina

Publikováno v: Омский научный вестник: Серия "Общество. История. Современность", Vol 8, Iss 4, Pp 116-125 (2023)

The article is devoted to the empirical content characteristics of the digital environment affecting the functioning and development of regional markets for personal services. The list of indicators reflecting the formation of the digital environme

Externí odkaz: https://doaj.org/article/b99cb4536f134ed0852f1e8c45a9117b

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Akademický článek

I hate ads but not the advertised brands: a qualitative study on Internet users' lived experiences with YouTube ads

Autor: Banerjee, Snehasish, Pal, Anjan

Publikováno v: Internet Research, 2022, Vol. 33, Issue 1, pp. 39-56.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/INTR-06-2021-0377

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Akademický článek

Linear and nonlinear relationships: a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding

Autor: Xia, Menglong, Zhang, Yang

Publikováno v: Journal of Hospitality and Tourism Insights, 2021, Vol. 5, Issue 5, pp. 1062-1079.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JHTI-02-2021-0039

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Akademický článek

Role of Experiential Trust in E-Shopping Behaviour: An Emerging Market Perspective

Autor: Bhattacharjee Kishore, Kumar Rohit, Kumar Raut Rajdeep, Ravi Ritesh, Kumar Umesh, Mahadeva Rajesh, Gupta Vinay, Dixit Saurav

Publikováno v: BIO Web of Conferences, Vol 86, p 01116 (2024)

Addressing the limited research on online shopping trust in the emerging e-market context, this study examined how online experience affects experiential trust, attitude, perceived risk, perceived usefulness, and purchase intention. Further, experien

Externí odkaz: https://doaj.org/article/5525559619ba4dcab1d20867468fd885

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Akademický článek

From digital museuming to on-site visiting: The mediation of cultural identity and perceived value

Autor: Yuanbing Deng, Xinhui Zhang, Bowen Zhang, Bei Zhang, Jing Qin

Publikováno v: Frontiers in Psychology, Vol 14 (2023)

IntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue o

Externí odkaz: https://doaj.org/article/0bdbff4269eb4c80a1ea97e80a7f1c5e

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