Zobrazeno 1 - 10
of 124
pro vyhledávání: '"Online behavioral advertising"'
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 3, Pp 201-212 (2024)
Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the
Externí odkaz:
https://doaj.org/article/28085313b46041c29427c9f59b935008
Autor:
Chirat, Alexandre
Publikováno v:
Research in the History of Economic Thought and Methodology: Including a Symposium on John Kenneth Galbraith: Economic Structures and Policies for the Twenty-first Century
Publikováno v:
International Journal of Retail & Distribution Management, 2021, Vol. 49, Issue 7, pp. 1089-1110.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2020-0410
Publikováno v:
Computers in Human Behavior Reports, Vol 7, Iss , Pp 100221- (2022)
Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechan
Externí odkaz:
https://doaj.org/article/7148bfff45f84e31b3ccb4352e7fcd88
Autor:
Nilay Akan, Emel Tanyeri
Publikováno v:
Erciyes İletişim Dergisi, Vol 7, Iss 2, Pp 1453-1479 (2020)
Son yıllarda reklamcılık sektörünün dijital ortama taşınmasıyla ortaya çıkan reklam iletişimindeki yeni alanlardan biri de çevrim içi davranışsal reklamcılık uygulamalarıdır. Özellikle kişisel verilere dayanarak üretilen bu rek
Externí odkaz:
https://doaj.org/article/21e6bc5d22dd4afd9c16ad6b6f5d0d1d
Akademický článek
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Autor:
Semra Akıncı, Şaduman Şeyda Gökdemir
Publikováno v:
Erciyes İletişim Dergisi, Iss 1, Pp 21-38 (2019)
Çevrimiçi davranışsal reklamcılık, hedefli reklamcılığın özel bir türüdür. Çevrimiçi davranışsal reklamcılık için, çoğunlukla ‘çerez (cookie)’ yüklemeleri sonucunda gerçekleştirilen internet kullanım geçmişiyle ilgil
Externí odkaz:
https://doaj.org/article/01d847c1420244a584665c695c977e10
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
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Autor:
Tamas Fachryto, Adrian Achyar
Publikováno v:
Sriwijaya International Journal of Dynamic Economics and Business, Vol 2, Iss 2 (2018)
Internet user increase certainly support e-commerce growth. So some e-commerce companies perform online behavioral advertising (OBA) to get consumers as much as possible. The current study uses retargeted ads as a kind of the latest OBA which most of
Externí odkaz:
https://doaj.org/article/fddd9470393d47bdacf03b6cab8fd941
Autor:
Jang Ho Moon, Joo Hee Lee
Publikováno v:
The Korean Journal of Advertising and Public Relations. 23:73-136
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a283a10aa770981c3203907227f9310
https://doi.org/10.16914/kjapr.2021.23.3.73
https://doi.org/10.16914/kjapr.2021.23.3.73