Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ong Khian Sin"'
Publikováno v:
International Journal of Bank Marketing, 2017, Vol. 35, Issue 3, pp. 370-390.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2016-0054
Purpose The present research develops and tests a consumer-based virtual brand personality (CBVBP) concept by examining its sub-dimensions in the context of online banking, thus extending existing brand personality research. In addition, it examines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1b6e6d5c2071d0b122db57e9d1b899e2
http://bura.brunel.ac.uk/handle/2438/13194
http://bura.brunel.ac.uk/handle/2438/13194
Autor:
Wang, Cheng-Kun1 (AUTHOR), Masukujjaman, Mohammad2 (AUTHOR) masuk@ukm.edu.my, Alam, Syed Shah2 (AUTHOR) masuk@ukm.edu.my, Ahmad, Ismail3 (AUTHOR), Lin, Chieh-Yu4 (AUTHOR) masuk@ukm.edu.my, Ho, Yi-Hui4 (AUTHOR) masuk@ukm.edu.my
Publikováno v:
International Journal of Financial Studies. Mar2023, Vol. 11 Issue 1, p33. 19p.