Výsledky vyhledávání - "Ong, Khian Sin"

Akademický článek

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Autor: Ong, Khian Sin, Nguyen, Bang, Syed Alwi, Sharifah Faridah

Publikováno v: International Journal of Bank Marketing, 2017, Vol. 35, Issue 3, pp. 370-390.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2016-0054

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Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry

Autor: Ong Khian Sin, Bang Ngyuen, Syed Alwi, SF

Purpose The present research develops and tests a consumer-based virtual brand personality (CBVBP) concept by examining its sub-dimensions in the context of online banking, thus extending existing brand personality research. In addition, it examines

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1b6e6d5c2071d0b122db57e9d1b899e2
http://bura.brunel.ac.uk/handle/2438/13194

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