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pro vyhledávání: '"Omoshalewa Maryam Ajayi"'
Autor:
Rereloluwa Deborah Akintola, Salome O. Ighomereho, Taofeek Sola Afolabi, Omoshalewa Maryam Ajayi
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 158-169 (2024)
The study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management
Externí odkaz:
https://doaj.org/article/112634ffccdd4da69ab720345cf5519d