Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Omid Kamran-Disfani"'
Publikováno v:
Journal of Product & Brand Management. 32:420-435
Purpose This paper aims to investigate the impact of brand equity (BE) on stock performance (i.e. stock return, volatility and beta), and compare the performance of a high brand equity stocks (HBES) portfolio with that of the overall market during ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::714843598ac9c6373e1e2712957e8424
https://doi.org/10.1108/jpbm-01-2022-3830
https://doi.org/10.1108/jpbm-01-2022-3830
Publikováno v:
European Journal of Marketing. 56:1556-1583
Purpose The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating role of incumbents’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::095a80a1c39201683dc6d3a730378148
https://doi.org/10.1108/ejm-02-2021-0087
https://doi.org/10.1108/ejm-02-2021-0087
Publikováno v:
Journal of Service Research. :109467052211419
Frontline employees (FLEs) often face customer incivility—rude or demeaning remarks, verbal aggression, or hostile gestures. Although incivility from customers is rising at an alarming rate, most organizations refuse to act decisively to protect th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c263c8e9b6d56a3587ba32c0a34016e
https://doi.org/10.1177/10946705221141923
https://doi.org/10.1177/10946705221141923
Publikováno v:
Handbook of Research on Retailing. :411-434
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92e0d87ad2853e21fc5e5b584e9a167b
https://doi.org/10.4337/9781786430281.00032
https://doi.org/10.4337/9781786430281.00032
Autor:
Peter H. Bloch, Omid Kamran-Disfani
Publikováno v:
AMS Review. 8:195-213
The design of retail stores and shopping environments is critical to attracting customers and maintaining profitability. Over the years, research on retail design and atmospherics has been almost completely focused on store interiors. This research s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e19210ff094466cd0ce2cfc0e1797b4
https://doi.org/10.1007/s13162-018-0111-5
https://doi.org/10.1007/s13162-018-0111-5
Publikováno v:
Journal of Business Research. 77:14-22
Maintaining and improving customer loyalty is an important strategic goal for businesses as competition has intensified in almost all sectors of the economy. Retailers, in particular, feel the need to invest in customer loyalty more than ever before
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf300c13e62504bfb9cad62420c0dd95
https://doi.org/10.1016/j.jbusres.2017.04.004
https://doi.org/10.1016/j.jbusres.2017.04.004