The effects of music mood and binaural beats on academic advertising.

Autor: Omeroglu FB; Department of Industrial and Systems Engineering, Lamar University, Beaumont, TX, USA. Electronic address: fatihbaha92@gmail.com., Li Y; Department of Industrial and Systems Engineering, Lamar University, Beaumont, TX, USA. Electronic address: yueqing.li@lamar.edu., Zaloom V; Department of Industrial and Systems Engineering, Lamar University, Beaumont, TX, USA. Electronic address: vazaloom@lamar.edu., Curry J; Department of Industrial and Systems Engineering, Lamar University, Beaumont, TX, USA. Electronic address: jcurry@lamar.edu., Marquez A; Department of Industrial and Systems Engineering, Lamar University, Beaumont, TX, USA. Electronic address: amarquez@lamar.edu.

Publikováno v: Physiology & behavior [Physiol Behav] 2024 Oct 21; Vol. 288, pp. 114720. Date of Electronic Publication: 2024 Oct 21.