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pro vyhledávání: '"Omar Saleh Moh\\'D Abu Hamideh"'
Autor:
Firas Hashem, Omar Saleh Moh\\'D Abu Hamideh, Nafez Nimer Ali, Mohammed S. Alnsour, Tareq N. Hashem, Abdulrahman Hashem
Publikováno v:
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS. 18:1330-1338
Current study focused on highlighting the influence of shockvertising (Disgusting Images, Sexual References, Profanity/Obscenity, Vulgarity, Impropriety, Moral Offensiveness and Religious Taboos) on consumer behavior in its two dimensions of repurcha