Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Olli Tyrväinen"'
Publikováno v:
Journal of Interactive Marketing. :109499682311572
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83fafdecb21dc97b996d4fc8a09e60d5
https://doi.org/10.1177/10949968231157281
https://doi.org/10.1177/10949968231157281
Autor:
Olli Tyrväinen, Heikki Karjaluoto
Publikováno v:
Telematics and informatics. 71
The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d903d55f1c1e71fb1bd2e3a61545c10b
https://pubmed.ncbi.nlm.nih.gov/35607591
https://pubmed.ncbi.nlm.nih.gov/35607591
Autor:
Olli Tyrväinen, Heikki Karjaluoto
Publikováno v:
Journal of Internet Commerce. 18:221-247
The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing adoption. Although research on mobile channel utilization has increased significantly in recent years and many new studies on this topic have been
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf7c13ce23655f9fb13fd1423811a79b
https://doi.org/10.1080/15332861.2019.1595364
https://doi.org/10.1080/15332861.2019.1595364
Autor:
Heikki Karjaluoto, Olli Tyrväinen
Publikováno v:
University of Jyväskylä
According to Deloitte’s (2018) forecast for 2018 many changes will occur in retail markets. The growth of online retailing is continuing, and it is going to have a great impact on traditional retail players. The number of physical stores will decre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6791b56a5bcf7383547b6459c7b9b2cc
https://doi.org/10.1362/147539219x15633616548498
https://doi.org/10.1362/147539219x15633616548498