Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Olivier Trendel"'
Publikováno v:
Journal of Public Policy & Marketing. 41:177-195
The adoption of front-of-package nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d568759a411063ea6c41fe7334b1e85
https://doi.org/10.1177/07439156211061289
https://doi.org/10.1177/07439156211061289
Publikováno v:
European Management Journal
European Management Journal, Elsevier, 2021, ⟨10.1016/j.emj.2021.03.002⟩
European Management Journal, Elsevier, 2021, ⟨10.1016/j.emj.2021.03.002⟩
Relationships with work colleagues can mitigate job stress; this article proposes a new perspective on such effects, in accordance with social capital theory, to delineate the potentially distinct impacts of the two dimensions of relational and struc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5de4ad2c59238cb59a18da3ce3f1b285
https://hal.archives-ouvertes.fr/hal-03167159
https://hal.archives-ouvertes.fr/hal-03167159
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2020
Journal of Business Research, Elsevier, 2020
Brands often tell consumers that they have power, either directly through slogans such as Burger King’s famous “Have it your way” or by allowing them to exert control over the purchasing process (e.g., product and service customization). Yet, n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ed0835526bb036631b2cdccb23c2603
https://hal.archives-ouvertes.fr/hal-03189338/file/JBR-D-18-03789_R4.pdf
https://hal.archives-ouvertes.fr/hal-03189338/file/JBR-D-18-03789_R4.pdf
Publikováno v:
International Journal of Electronic Commerce. 22:419-445
Virtually all sources on service recovery stress the importance of offering an apology to complaining customers. To date, however, our understanding of who should offer the apology, and how to offer the apology is still limited. Taking a cross-cultur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::03d9865fb2c1b7c8189773ee302460ca
https://doi.org/10.1080/10864415.2018.1462951
https://doi.org/10.1080/10864415.2018.1462951
Publikováno v:
Journal of Marketing Research. 55:265-276
The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes. They studied corrective information (i.e., warnings abo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::804680eca0318317a8d86fc59b0f52cc
https://doi.org/10.1509/jmr.14.0305
https://doi.org/10.1509/jmr.14.0305
Publikováno v:
Recherche et Applications en Marketing (English Edition). 33:73-87
How can customers generate better ideas for new products or new services through analogical thinking? This creativity method comprises two steps: identifying source domains and transferring information from source domains to the target domain. The ef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c9399aec608ceb78c6c160c1bda6a3c
https://doi.org/10.1177/2051570717716564
https://doi.org/10.1177/2051570717716564
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
To counter the alarming obesity epidemic, public health authorities have adopted front-of-pack (FOP) nutritional labels to promote healthier food choices (FDA 2017). One important FOP strategy is the use of color-coded labeling systems, such as the t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7f082170ef955603546bd2739dbe4ce
https://doi.org/10.1007/978-3-030-02568-7_162
https://doi.org/10.1007/978-3-030-02568-7_162
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (1), pp.78-93. ⟨10.1177/0767370117701416⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (1), pp.78-93. ⟨10.1177/0767370117701416⟩
International audience; Comment les consommateurs peuvent-ils émettre de meilleures idées de nouveaux produits ou services par la pensée analogique ? Cette méthode de créativité se décompose en deux phases : l’identification de domaines sour
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b4936c85bc2bac60656f11deb0f37fa
https://hal.archives-ouvertes.fr/hal-02056506
https://hal.archives-ouvertes.fr/hal-02056506
Autor:
Luk Warlop, Olivier Trendel
Publikováno v:
Recherche et Applications en Marketing (English Edition). 28:26-43
Most prior studies obtained that a congruent sponsorship leads to higher sponsor awareness. The experiment conducted here shows that a brand is better identified following an incongruent sponsorship. Moreover, when the opportunity to process the spon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85b1a52fc40f0912718f43bc32073541
https://doi.org/10.1177/2051570713511915
https://doi.org/10.1177/2051570713511915
Autor:
Olivier Trendel, Luk Warlop
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2013, 28 (4), pp.28-46. ⟨10.1177/0767370113499499⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2013, 28 (4), pp.28-46. ⟨10.1177/0767370113499499⟩
International audience; Plusieurs études ont montré qu’un parrainage congruent conduit à une meilleure mémorisation du parrain. L’expérience menée ici démontre qu’une marque est mieux identifiée après un parrainage peu congruent et qu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ceabdc46063bc4d06978d8a95e926d0a
https://doi.org/10.1177/0767370113499499
https://doi.org/10.1177/0767370113499499