Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Olivier Toubia"'
Publikováno v:
Marketing Science. 42:1-5
Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::231bf2446a167b4880e9c034fe2925cf
https://doi.org/10.1287/mksc.2022.1428
https://doi.org/10.1287/mksc.2022.1428
Publikováno v:
Marketing Science. 41:401-425
The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee81121ecacc7284114f972b61091148
https://doi.org/10.1287/mksc.2021.1326
https://doi.org/10.1287/mksc.2021.1326
Autor:
Olivier Toubia
Publikováno v:
Marketing Science. 41:1-6
Marketing Science authors are facing challenging times, in which we have no monopoly over any topic. Yet we must produce original and relevant research in a timely manner. We are also living through an exciting era in which many constituencies in oth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13b71fb41af53a02dde331a76ee6d0de
https://doi.org/10.1287/mksc.2021.1338
https://doi.org/10.1287/mksc.2021.1338
Publikováno v:
Journal of the Association for Consumer Research. 7:89-97
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f1bbb92fcc3f5a5079b6fd726d5fc8b
https://doi.org/10.1086/711850
https://doi.org/10.1086/711850
Autor:
K. Sudhir, Olivier Toubia
Publikováno v:
Review of Marketing Research ISBN: 9781802628760
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5dd9736662fad74fe43d4f272d20b456
https://doi.org/10.1108/s1548-643520230000020001
https://doi.org/10.1108/s1548-643520230000020001
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89e806d7511e05b3cb5e320933f55224
https://doi.org/10.2139/ssrn.4436508
https://doi.org/10.2139/ssrn.4436508
Publikováno v:
Management Science. 67:6378-6398
We develop a flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates, while allowing content preferences to vary systematically based on the context of a search. Con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25d06aa8a9fc9ae74389278f28a0ab83
https://doi.org/10.1287/mnsc.2020.3827
https://doi.org/10.1287/mnsc.2020.3827
Autor:
Ye Li, Antonia Krefeld-Schwalb, Daniel G. Wall, Eric J. Johnson, Olivier Toubia, Daniel M. Bartels
Publikováno v:
Journal of Marketing Research, vol 59, iss 5
Journal of Marketing Research, Accepted:https://journals.sagepub.com/doi/pdf/10.1177/00222437211073581. American Marketing Association
Journal of Marketing Research, Accepted:https://journals.sagepub.com/doi/pdf/10.1177/00222437211073581. American Marketing Association
Researchers and practitioners in marketing, economics, and public policy often use preference elicitation tasks to forecast real-world behaviors. These tasks typically ask a series of similarly structured questions. The authors posit that every time
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be3b03fad13019caa4ebf20acbf920e5
https://escholarship.org/uc/item/8739c3x8
https://escholarship.org/uc/item/8739c3x8
Autor:
Andrew Piper, Olivier Toubia
Publikováno v:
Poetics. 98:101793
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d03c7f66193b4d61f0667af647dfe921
https://doi.org/10.1016/j.poetic.2023.101793
https://doi.org/10.1016/j.poetic.2023.101793
Autor:
Olivier Toubia
Publikováno v:
Journal of Marketing Research. 58:1142-1158
The author proposes a topic model tailored to the study of creative documents (e.g., academic papers, movie scripts), which extends Poisson factorization in two ways. First, the creativity literature emphasizes the importance of novelty in creative i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19eab7bd16236f1a82a7272ac7a857ed
https://doi.org/10.1177/0022243720943209
https://doi.org/10.1177/0022243720943209