Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Olivier Sibai"'
Autor:
Myriam Brouard, Katja H. Brunk, Mario Campana, Marlon Dalmoro, Marcia Christina Ferreira, Bernardo Figueiredo, Daiane Scaraboto, Olivier Sibai, Andrew N. Smith, Meriam Belkhir
Publikováno v:
Journal of Public Policy & Marketing. 42:56-73
Ethnoracial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fc18f7bff49f9009f00d75c62b726c9d
https://doi.org/10.1177/07439156221130960
https://doi.org/10.1177/07439156221130960
Publikováno v:
Psychology & Marketing. 38:1651-1669
Activist brands commonly engage in controversies to redefine which opinions and ideas are acceptable to express publicly. We conceptualize this practice as free speech boundary work, that is, negotiating the social norms defining which opinions and i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7eb455e1b069e9bdeb79cc27d53a11ec
https://doi.org/10.1002/mar.21477
https://doi.org/10.1002/mar.21477
Publikováno v:
Industrial Marketing Management. 75:31-36
Given the indirect role of social media in value creation, the article “Social media: Influencing customer satisfaction in B2B sales” by Agnihotri, Dingus, Hu, and Krush (2016) is notable for highlighting the role of social media as an antecedent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11830055f6a30c370e58bd78215f68b1
https://doi.org/10.1016/j.indmarman.2018.03.009
https://doi.org/10.1016/j.indmarman.2018.03.009
Autor:
Lindsey M. Greco, M. Gloria Gonzalez-Morales, Aimee Dinnin Huff, Helene Tenzer, Katja H. Brunk, Daiane Scaraboto, Scott E. Seibert, Markus Pudelko, Leisa D. Sargent, Marcia Christina Ferreira, Andrew N. Smith, Tine Koehler, Alexandra Bristow, Olivier Ratle, Olivier Sibai, Marlon Dalmoro, Meriam Belkhir, Myriam Brouard, Maria L. Kraimer, Jon Billsberry, Sarah Robinson, Bernardo Figueiredo
Publikováno v:
Academy of Management Proceedings 2019
Academia has changed over the last decades and so have academic careers. In a 2019 special issue of the journal Academy of Management Learning and Education, we have brought together a set of paper...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::122859a497c1f62d2cda6aa3b868dc3d
https://bura.brunel.ac.uk/handle/2438/20134
https://bura.brunel.ac.uk/handle/2438/20134
Autor:
Olivier Sibai, Bernardo Figueiredo, Marlon Dalmoro, Meriam Belkhir, Aimee Dinnin Huff, Daiane Scaraboto, Marcia Christina Ferreira, Myriam Brouard, Andrew N. Smith, Katja H. Brunk
This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4871d4cfcafae54d1a226683ec92773
http://bura.brunel.ac.uk/handle/2438/17097
http://bura.brunel.ac.uk/handle/2438/17097
Publikováno v:
Psychology & Marketing. 32:250-264
Online communities of consumption (OCCs) represent highly diverse groups of consumers whose interests are not always aligned. Social control in OCCs aims to effectively manage problems arising from this heterogeneity. Extant literature on social cont
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::815246c9b47db8fdd51ffa4c547364d6
https://doi.org/10.1002/mar.20778
https://doi.org/10.1002/mar.20778
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
The majority of companies have now adopted social media. The initial euphoria framing social media as a golden opportunity to build harmonious communities of consumers has faded. Marketers now take a more balanced view, giving attention to disharmoni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::811c4db69d5586e24c4ecd9e059826e9
https://doi.org/10.1007/978-3-319-45596-9_12
https://doi.org/10.1007/978-3-319-45596-9_12
Autor:
Marius K. Luedicke, Clifford J. Shultz, Katharina C. Husemann, Kristine De Valck, Olivier Sibai, Matthew A. Maxwell-Smith, Andrés Fernando González Barrios
Social conflicts are ubiquitous to the human condition and occur throughout markets, marketing processes, and marketing systems. When unchecked or unmitigated, social conflict can have devastating consequences for consumers, marketers, and societies,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9793e8099721fdba745164a6b40a398b