Zobrazeno 1 - 1
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pro vyhledávání: '"Olivia Monroe"'
Publikováno v:
Sport Management Review. 25:31-58
Belying the maturity of the sponsorship-linked marketing literature is the fact that quantitative research on sponsor retention is scant, specifically which organizations retain their sponsors at h...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ef399d56e5f677566cba93aad4aaf7a
https://doi.org/10.1016/j.smr.2020.09.001
https://doi.org/10.1016/j.smr.2020.09.001
