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Publikováno v:
Marketing Intelligence & Planning. 38:603-618
PurposeThis paper aims to explain the discrepancy between pro-environmental intentions and behaviors with moderating effects of two socio-cultural values (espoused individualism and faith in others) on the link between intentions and actual behaviors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32c82b7358ed2addc17e3d49efe60bc8
https://doi.org/10.1108/mip-10-2019-0534
https://doi.org/10.1108/mip-10-2019-0534
