Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Oliver H. M. Yau"'
Publikováno v:
Journal of Transnational Management. 27:3-36
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d0aa9b8bbb337584fe39ada3db8d556
https://doi.org/10.1080/15475778.2022.2051397
https://doi.org/10.1080/15475778.2022.2051397
Autor:
Oliver H. M. Yau, Bernard Lee
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various
Publikováno v:
Psychology and Marketing. 29:502-518
Feng Shui principles have a significant impact on consumers’ housing selection in Chinese societies. However, the importance of such beliefs in consumer's decision-making processes has not been investigated in previous studies. Thus, an analytic hi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::235a4154c17c73b3aa7bd047211244ba
https://doi.org/10.1002/mar.20538
https://doi.org/10.1002/mar.20538
Autor:
Oliver H. M. Yau
Publikováno v:
Psychology and Marketing. 29:479-487
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::245c0d23e81f8f220fb13cb1fcef317b
https://doi.org/10.1002/mar.20536
https://doi.org/10.1002/mar.20536
Autor:
Raymond P. M. Chow, Oliver H. M. Yau
Publikováno v:
Cross Cultural Management: An International Journal. 17:312-326
PurposeThis paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance.Design/methodology/approachThe paper takes the form of a quantitative empirical study with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cb6ca1358217ba33f2aecb289e79ead
https://doi.org/10.1108/13527601011068397
https://doi.org/10.1108/13527601011068397
Autor:
Raymond P. M. Chow, Jenny S.Y. Lee, Oliver H. M. Yau, Chung-Leung Luk, Alan C.B. Tse, Leo Y.M. Sin
Publikováno v:
European Journal of Marketing. 41:1306-1327
PurposeBusiness practitioners are increasingly concerned about stakeholder issues. Although stakeholder orientation (StkO) has important bearings on a company's performance, to date no systematic attempt has been made to develop a valid scale of StkO
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca7749322f7759217c546b630b9124a0
https://doi.org/10.1108/03090560710821198
https://doi.org/10.1108/03090560710821198
Autor:
Oliver H. M. Yau
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
This paper presented an exploratory study which used a sample of business managers to understand their attitude towards consumer rights. It is expected that the findings would be useful for international marketing managers when making relevant market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a75690cec661a054c3740ef354585a08
https://doi.org/10.1007/978-3-319-17052-7_30
https://doi.org/10.1007/978-3-319-17052-7_30
Autor:
Leslie R. Brown, Oliver H. M. Yau
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
This pilot study investigates attitudes towards exporting of 44 Australian export firms. Findings revealed that the most important variables which discriminate between firms of high and low levels of international operations pertain to (a) managerial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd695915daaba9e28225f9f4129a34a8
https://doi.org/10.1007/978-3-319-17323-8_56
https://doi.org/10.1007/978-3-319-17323-8_56
Autor:
Oliver H. M. Yau, Y. M. Sin
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
This paper attempted to investigate husband-wife influence at different stages of the family purchasing decision process and to sec if differences in perception exist between working wives and non-working wives in family purchasing decisions. Finding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99c549b8aa472827b618c0fb9955e03c
https://doi.org/10.1007/978-3-319-17052-7_108
https://doi.org/10.1007/978-3-319-17052-7_108
Publikováno v:
Journal of International Marketing. 13:36-57
This study examines how economic ideology and industry type moderate the impacts of market orientation and relationship marketing orientation on business performance. The authors collected data through a survey of firms in both Mainland China and Hon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3400217d2f2571038cccc5a879014d67
https://doi.org/10.1509/jimk.13.1.36.58538
https://doi.org/10.1509/jimk.13.1.36.58538