Significance of verbal and visual cues in communicating perfume properties over the Internet.

Autor: Barbosa, Belem¹ belem@fep.up.pt, Oliveira, Zaila² zaila.oliveira@unichristus.edu.br, Chkoniya, Valentina³ valentina.chkoniya@ua.pt, Mahdavi, Mehdi⁴ m_mahdavi1982@yahoo.com

Publikováno v: Observatorio (OBS*). 2023, Vol. 17 Issue 4, p88-106. 19p.

Perceived greenwashing and its impact on eco-friendly product purchase.

Autor: Shabani Shojaei, Alireza, Barbosa, Belem, Oliveira, Zaila, Regalo Coelho, Ana Maria

Publikováno v: Tourism & Management Studies; 2024, Vol. 20 Issue 2, p1-12, 12p

Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs

Autor: Oliveira, Zaila Maria, Teixeira, Sara, Souza, Elnivan, Souza, Cristiane, Pessoa, Rosangela

The growth in the manufacture of medicines and their consumption has potentiated an exponential growth in the improper disposal of medicines. This improper disposal comes from the population's lack of information or choice to do it the right way, inc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1714::0c47e9218d5fcf6391c1a9e9f3e62488
https://hdl.handle.net/10400.26/45423

Explorando as mudanças no comportamento do consumidor online

Autor: Oliveira, Zaila

Publikováno v: ICIEMC Proceedings; No 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 172-180
ICIEMC Proceedings; n.º 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 172-180

O objetivo deste artigo é explorar as mudanças ocorridas no comportamento de compra online dos consumidores devido ao Covid-19. O artigo inclui um estudo qualitativo realizado no Brasil e envolveu entrevistas com 30 consumidores de diversos níveis

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef91da9c4a0f1de46e2052137009426b

A Imagem de Portugal como Destino Turístico em Fortaleza, no Brasil

Autor: Oliveira, Zaila Maria de

Marketing
Master in Marketing
A imagem do destino é cada vez mais relevante para a investigação sobre o turismo, uma vez que é reconhecida como uma das mais importantes variáveis para a segmentação do mercado. Além disso, esta vari�

Externí odkaz: http://hdl.handle.net/10216/7538