Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Oliveira, Igor Leon Francelino de"'
Autor:
Silva, Sarah Lopes, Oliveira, Igor Leon Francelino de, Pego, Zilda de Oliveira, Pereira, Jefferson Rodrigues, Sousa, Caissa Veloso e
Publikováno v:
Teoria e Prática em Administração, Vol 6, Iss 1, Pp 69-96 (2016)
The aim of social marketing is to influence a voluntary behavior of the target audience in order to improve their personal and the society’s well-being, seeking to search the root of a social problem, identifying the reason for change resistance. T
Externí odkaz:
https://doaj.org/article/292f802fc11f4410959ed6fe63c908a9
