Zobrazeno 1 - 10
of 94
pro vyhledávání: '"Oliva, Terence A."'
Autor:
Oliva, Terence A.1, Reidenbach, R. Eric2
Publikováno v:
Journal of Marketing Research (JMR). Feb1985, Vol. 22 Issue 1, p81-85. 5p. 2 Diagrams, 2 Charts.
Publikováno v:
Academy of Management Review. Jul1988, Vol. 13 Issue 3, p374-389. 16p. 4 Diagrams, 1 Chart, 3 Graphs.
Autor:
Oliva, Terence A.1, Capdevielle, Christel M.1
Publikováno v:
Academy of Management Review. Apr1980, Vol. 5 Issue 2, p277-280. 4p.
Publikováno v:
Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.
Autor:
Eric Reidenbach, R.1, Oliva, Terence A.2
Publikováno v:
Journal of Marketing. Fall81, Vol. 45 Issue 4, p30-37. 8p.
Autor:
Kauffman, Ralph G.1, Oliva, Terence A.2
Publikováno v:
Academy of Management Journal. Feb1994, Vol. 37 Issue 1, p206-221. 16p. 1 Diagram, 1 Chart, 3 Graphs.
Publikováno v:
In Industrial Marketing Management 2010 39(2):298-307
Publikováno v:
In Industrial Marketing Management 2009 38(2):181-190
Publikováno v:
Journal of Consumer Research, 1984 Sep 01. 11(2), 728-739.
Externí odkaz:
https://www.jstor.org/stable/2488979
Publikováno v:
Organization Science, 1993 May 01. 4(2), 181-208.
Externí odkaz:
https://www.jstor.org/stable/2635199