Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Olimpia C. Racela"'
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 8, Iss 4, Pp 178- (2022)
ABSTRACT: Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant
Externí odkaz:
https://doaj.org/article/8393df00afa74f8a85e267b43ff635af
Publikováno v:
Asian Case Research Journal. 26:161-188
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5da5541d2f06e6174ba12f09b995f816
https://doi.org/10.1142/s0218927522500080
https://doi.org/10.1142/s0218927522500080
Publikováno v:
International Small Business Journal: Researching Entrepreneurship. 40:801-822
This article proposes an alternative conceptualisation and operationalisation of international marketing agility as a higher-order dynamic capability constituting overseas market-sensing decision-making flexibility and international marketing adaptab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7dc45dc0eab57d520ec21c46d2cc418
https://doi.org/10.1177/02662426211054651
https://doi.org/10.1177/02662426211054651
Publikováno v:
Journal of Asia Business Studies. 16:618-638
PurposeGrounded in strategic choice and resource-based views, this study aims to investigate the antecedents and consequences of relational strategic emphasis of foreign subsidiaries operating in Thailand. Four types of relational strategies were ide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a55027dac2bceb11b7931cf5943eed10
https://doi.org/10.1108/jabs-01-2021-0012
https://doi.org/10.1108/jabs-01-2021-0012
Publikováno v:
Journal of Asia Business Studies. 16:101-120
PurposeThis study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b5788a6a166952118f5677be146ce92
https://doi.org/10.1108/jabs-10-2020-0394
https://doi.org/10.1108/jabs-10-2020-0394
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 33:162-184
PurposeThis study applies social network theory to examine the moderating effects of two online social media network characteristics, namely homophily and consensus, on the influence of negative electronic word of mouth (NeWOM) and of firm crisis res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79a2b1358f00ce2503a2b3daf4bb27e9
https://doi.org/10.1108/apjml-06-2019-0349
https://doi.org/10.1108/apjml-06-2019-0349
Publikováno v:
Journal of Asia-Pacific Business. 21:4-26
Building on concepts from cognitive science, we explored how managers in the transitional economy of Myanmar undergo an international market entry strategic dilemma. We investigated potential frami...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::292754992287da2d2f3e3fbeee6f622b
https://doi.org/10.1080/10599231.2020.1708229
https://doi.org/10.1080/10599231.2020.1708229
Autor:
Ravisara Narula, Olimpia C. Racela
Publikováno v:
Asian Case Research Journal. 23:519-537
Feature Suites Co. Ltd. (Feature Suites), a hospitality and restaurant business, had hired Agate Hospitality Group (Agate) in 1987 to manage the operations of its Manor Inn under Agate’s Modish hotel brand. The management contract between Feature S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc8648706c3d4443b475f4344b7fcc00
https://doi.org/10.1142/s0218927519500214
https://doi.org/10.1142/s0218927519500214
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:445-472
Purpose Grounded on resource-advantage (R-A) theory, the purpose of this paper is to investigate how customer orientation, as a higher-order or interconnected operant resource, enhances firm performance through creativity capability (i.e. idea genera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dc462c373feec3e60641e1e516c3ee7
https://doi.org/10.1108/apjml-03-2019-0143
https://doi.org/10.1108/apjml-03-2019-0143
Publikováno v:
Journal of Global Marketing. 33:46-63
This study examines how exporters from an emerging economy improve their performance by investigating the impact of export market dynamism, information and communication technology (ICT) ut...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73443453161fb472e32c1cd23fdec24d
https://doi.org/10.1080/08911762.2018.1549302
https://doi.org/10.1080/08911762.2018.1549302