Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Olimpia Ban"'
Autor:
Paul RUGE, Olimpia BAN
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 166-176 (2024)
The purpose of this paper is to evaluate the levels regarding the digitalisation and e-commerce footprint of enterprises in accommodation and food service activities for Romania and the European Union (EU). The goal of this research relating to the s
Externí odkaz:
https://doaj.org/article/4998df452b934f3f83db586aa372c740
Autor:
Miruna Diana MOZA, Olimpia BAN
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 122-130 (2024)
The present article investigates the impact of social networks in the tourism industry, highlighting their transition from simple social platforms to marketing tools. The paper focuses on analyzing the impact of digitalization on consumer behavior in
Externí odkaz:
https://doaj.org/article/a9d1e5a1fd6f490ca310b3a144bc9116
Autor:
Miruna Diana MOZA, Olimpia BAN
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 31, Iss 2, Pp 14-24 (2023)
Promotion has been and it is considered by famous authors as the key to any successful business in tourism. This fact reveals the need for this activity in any tourism business, at any level. The literature associates the promotion activity with the
Externí odkaz:
https://doaj.org/article/046cf5893ad647abac0ea1670642c377
Autor:
Miruna MOZA, Olimpia BAN
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 3, Pp 93-108 (2023)
The topic of digital transformation in our country has had a major impact on both society and the economy, with all its sectors being a paradigm for them. At the same time, the digital transformation of our country is one of the most important compon
Externí odkaz:
https://doaj.org/article/8ea056e584a84676b4a73e58d0deb2f1
Autor:
Monica FAUR, Olimpia BAN
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 30, Iss 2, Pp 89-94 (2021)
The dynamic of the contemporary society has determined the implementation of the technology in all areas of activity. The tourism sector has answered the new challenges by offering some alternatives aimed at ensuring the increase of the tourism desti
Externí odkaz:
https://doaj.org/article/37b5fbccc6f748dab62dd47f7382a1f6
Autor:
Olimpia Ban, Luminita Seres
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 28, Iss 1, Pp 15-24 (2018)
In Romania, around consistent thermal water sources were developed centers / resorts profile SPA, spas named. Balneology is regarded as a branch of medicine dealing with disorders using mineral water. Completing the offer of hotels climatic spa resor
Externí odkaz:
https://doaj.org/article/62923eb42e1f43c9b972f3205c2f98fa
Autor:
Olimpia Ban
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 25, Iss 2, Pp 305-312 (2016)
When analyzing the online comments on some platforms, their perceived importance / accuracy and/or relevance relative to a location is quantified using two variables: the Gratitude – Appreciation Points(in case of amfostacolo.ro) and the score. Whi
Externí odkaz:
https://doaj.org/article/53d22641564647c086f5466655e3b7bc
Autor:
Olimpia Ban, Versavia Ancusa
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 25, Iss 1, Pp 561-571 (2016)
Psychological word-of-mouth marketing substrate as well as online user-generated content presents the need for validation of opinions / actions of individuals as consumers . Satisfaction with a comment posted can be done by likes , a written positive
Externí odkaz:
https://doaj.org/article/ec0fa30bf2614647b0a4b483e2fbcd72
Autor:
Olimpia BAN, Osman N. ÖZDOGAN
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 10, Pp 13-19 (2010)
The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in
Externí odkaz:
https://doaj.org/article/5bf1a0330e984a1283f65bee55c26e2a
Autor:
Olimpia Ban
Publikováno v:
Theoretical and Applied Economics, Vol 2(507), Iss 2(507), Pp 113-120 (2007)
An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but
Externí odkaz:
https://doaj.org/article/0402ad83fc2845f0be3a95d66124a07e