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Perceived authenticity in food marketing is a potential factor of purchase decision. The present study examines which characteristics are most likely to induce consumers to consider a food product as authentic and desirable. Two different types of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aef7eb3a0057eb1d629c3a5c211355b0
http://hdl.handle.net/11562/991575
http://hdl.handle.net/11562/991575
Publikováno v:
Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental. 11